AI-Powered Customer Insights in showrroms – Hyundai India

AI system captured 2,500+ showroom/test-drive interactions, raised conversions by 28% and slashed manual CRM entry by 80% for Hyundai India.

[ TIMELINE ]

3 months

[ CLIENT ]

Hyundai

[ CHALLENGE ]

Hyundai wanted to deeply understand how customers and salespeople interacted in showrooms and during test drives — the moments when customers share the most authentic feedback and objections.
The company also needed a system that could:

Capture and analyze these conversations end-to-end (including test drives).
Provide actionable insights to help salespeople close deals more effectively.
Evaluate salesperson performance for HR-led training initiatives.
Automatically feed customer data and insights into Hyundai’s CRM for marketing and product development analysis.

[ SOLUTION ]

AiCONIC deployed an on-ground customer + salesperson analysis system integrated with its LeadLens AI engine.

Every in-showroom and test drive conversation was securely recorded and transcribed.
LeadLens generated real-time insight reports highlighting customer sentiment, objections, purchase likelihood, upselling opportunities, and salesperson performance.
Personalized recommendations were provided to each salesperson, guiding them on how to convert hot leads and improve customer experience.
Auto-entry into Hyundai’s CRM ensured data from conversations was directly populated into relevant fields, ready for analysis by marketing and product development teams.

Sales performance dashboards were shared with HR to design targeted training programs.

[ RESULTS ]