AI Microsite for Breakout Sessions – Coca-Cola South East Asia

AI-driven microsite improved group diversity by 70% and delivered instant reports, transforming Coca-Cola’s breakout sessions.

[ TIMELINE ]

Regional System Conference – South East Asia

[ CLIENT ]

Coca-Cola South East Asia

[ CHALLENGE ]

During Coca-Cola’s regional system conference, the team needed a way to run highly relevant breakout sessions for bottlers across South East Asia. Each session was designed around key strategic topics (such as “Win in Market with Sustainable Profit Margins,” “ESG & Sustainability Goals,” “Digital Eco-System,” “Recruiting Consumers at Affordable Price Points,” and “Harnessing Retailer Data”).
The main challenge was to quickly assess each bottler’s knowledge, group them to ensure diversity and relevant expertise in each room, and deliver actionable feedback to both the bottlers and the Coca-Cola team at the end of the sessions — all within a limited time window.

[ SOLUTION ]

AiCONIC’s LeadLens module powered an AI-driven microsite where bottlers logged in before the breakout sessions and completed a structured questionnaire.

The AI instantly scored and segmented participants based on their answers to ensure optimal group composition.
Each breakout session then had a balanced mix of knowledge and perspectives on the 11 strategic topics.
At the end of the sessions, LeadLens generated personalized AI reports for both the bottlers and the Coca-Cola team, summarizing learning gaps, discussion highlights, and suggested next steps.

[ RESULTS ]