AI Call Categorisation Driving Revenue Growth – Carcility UAE

AI system transformed Carcility’s inbound call handling into a strategic asset — 100% automated categorisation, 15% more relevant leads, and new service opportunities.

[ TIMELINE ]

2 months

[ CLIENT ]

Carcility

[ CHALLENGE ]

Carcility’s sales team was managing a high volume of inbound calls generated by performance marketing campaigns. However, 85% of the incoming leads were marked as irrelevant by the sales team, with no structured data captured on why these leads were irrelevant.
This lack of insight made it difficult for management to optimize marketing spend, adjust offerings, or identify potential new service opportunities hidden within these “irrelevant” calls.

[ SOLUTION ]

AiCONIC implemented an AI call-monitoring and categorization system:

Every incoming call was automatically recorded, transcribed, and analyzed by an AI agent — removing the need for sales staff to manually categorize leads.
The AI agent classified leads in real time (relevant/irrelevant) and tagged reasons for irrelevance (location, service gaps, pricing, etc.).
Management received weekly insight reports highlighting trends, missed opportunities, and recommendations for new services or geographies based on actual call data.
This allowed Carcility to make data-driven decisions to refine their marketing strategy and service offerings.

[ RESULTS ]